LGB Group ventured into the Food and Beverage (F&B) industry in order to broaden its horizons, and to establish a benchmark in a completely new industry. In 2014, LGB Group acquired a master franchise for Malaysia of renowned Caffe Pascucci from Italy with hundred years of history. This prolific step taken by the Group has aided in its commitment to expand on its capabilities beyond the norm.
The food and beverage industry is a vibrant Business to Consumer ("B2C") industry, and it is known to be the most fragile and demanding, yet lucrative business when approached by a professional team. In October 2014, the LGB Group unveiled its first Caffe Pascucci at the lobby of Menara LGB, providing top quality Pascucci blends of coffee, imported Italian gelato, bakeries, and cakes to the tenants and neighbours of Taman Tun Dr. Ismail, Kuala Lumpur.
With a total of five (5) Caffe Pascucci stores running to date, respectively at Sunway Putra Mall, Sunway Pyramid, Tropicana City Mall and Menara Hapseng II, LGB Group's next expansion plan will be executed within 2016, allowing potential business partners' to own and operate Caffe Pascucci under franchise scheme.
Caffe Pascucci is operated in partnership with Outto Dine Sdn. Bhd., an operator of successful restaurant concepts in Malaysia.